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Includes content from all areas of growing your agency and becoming a top 1% paid ads expert.

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The Evolution of Media Buying

How has media buying changed and where are we now?
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Advantage+ Shopping Campaigns

Learn about Meta's latest ad offering: Advantage+ Shopping Campaigns
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Manually Installing the Facebook Ads CAPI

Learn how to manually install the Facebook CAPI.
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Messaging in the Different Parts of the Funnel

Learn why differentiating your ad messaging is key!
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Why Creative Testing Should Be Your Priority In Facebook Ads

Creative testing should be your focus for Facebook ads. Learn why here!
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How To Send Facebook Ad Previews

Learn how to use Facebook ad previews for ad approval.
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How To Verify Domain On Wordpress

Find out how to verify your Wordpress domain on the Facebook Ads platform.
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Why Adding Exclusion Audiences Is Key

Find out why it's important to add exclusion audiences into your ad sets.
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Adding People To A Facebook Business Manager

Learn how to add people to a Facebook Business Manager.
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Add Extensions To Your Google Ads

Learn the different extensions and why you should use them.
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Keeping An Eye On Frequency and FTIR

2 metrics for ad efficiency.
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3 Key Metrics For Overall Ad Performance

Understand these 3 metrics to run better ads.
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On-Facebook Leads Vs. Website Leads

Which one is right for you?
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Setting Facebook Ad Account Rules

Save time and make more accurate optimisations!
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Setting the Correct Expectations With Clients

One of the most important aspects of client relationships: expectations.

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