We’ve spoken before about the importance of having an efficient approval process when working with others to ensure that your Facebook ads are ready to go without errors.
When it comes to working either as an agency or as a team, you will want to ensure that everyone is aligned and happy before spending any money on ads. This is one of the reasons Facebook ad previews are so useful.
With a Facebook ad preview, you can show what an ad will look like in a variety of placements before the ads ever have to go live. This way, you can see if the creative fits correctly in all placements. You can also see the line spacing on the ad in context so that you know whether all the relevant information is above the fold (where people have to click ‘Read More’.
Beyond these reasons, they’re just great for sending to other people, be they team-members or clients.
To do this, you will want to complete the setup of the ad. Before publishing, I would recommend turning the ad off using the switch in the top-right corner of the ad editing window. Alternatively, you can click out of the ad and turn the draft off from the Ads Manager on the ad level. This way, when you publish the ad, it will remain off and therefore won’t spend which is essential, especially if you have a lengthy review process ahead from the rest of the people involved.
With the ad now published and off, you can navigate to the ad editing panel (where you just made the ad by filling in your headline, primary text, URL, creative, etc).
There will be an ad preview on the right-hand side of the screen; above that there will be a drop-down menu titled ‘Share’. Clicking that will give you the option to ‘Share previews’ > ‘Share a link’.
Clicking ‘Share a link’ will open a panel with a preview code. Copy that code and send it to whoever needs to see it and overview/approve it.
There are just a few things to remember. Turn off ads that haven’t been approved. Also bear in mind that ads in drafts don’t have the same ability to be sent as preview links. Ads need to be published for this method.
Hope this helps!