Meta has recently rolled out its breakthrough campaign, the Advantage+ Shopping Campaign and we’re seeing it perform really well across multiple accounts.
So what is the Advantage+ Shopping Campaign and how does it differ from other campaigns?
With the goal of trying to streamline ad accounts and keeping data consolidated, Facebook has released Advantage+ Shopping Campaigns that seem to combine the Campaign and Ad Set level, allowing for more focus on the creative/ad level.
This streamlines the process of ad creation in a way that is a substantial improvement on all previous product releases from the Facebook Ad platform.
Additionally, the consolidation of the ad sets and campaigns helps in two key ways:
This means that you’ll be even more focused on the right elements of running ads.
Hope this helps!