I thought I’d use this post as a chance to discuss a common mistake in the perception of advertising on Facebook and digital marketing as a whole.
Too many approach digital marketing as a short-term way to increase revenue.
The truth is that it should be considered as a long-term investment and a necessary arm of a business.
In many cases, it’s about more than just the ROAS and CPP. The effect that advertising has on your business ripples throughout the space, whether it’s attributed or not.
As Henry Ford said, “A man who stops advertising to save money is like a man who stops a clock to save time”.
Stopping a clock won’t stop time, just as stopping advertising won’t necessarily save money.
The main concept to drill-down on here is that budget, time, strategy and mindset are important for success in digital marketing.
Many pulled out of advertising on FB with the onset of the iOS14 rollout back in Q2 of 2021, but some of our most successful clients approached the situation with a long-term mindset. After multiple open and honest conversations with these clients, we planned our strategy to move forwards and pushed their businesses to new levels of success.
Let me repeat those: budget, time, strategy and mindset.
If you don’t have those in mind when you approach digital marketing, then you need to go back to the drawing board.
A lot of digital marketing platforms are hugely data-driven and require decisions made with data at their heart. You need time (more time than ever now) and data to make data-driven decisions.
Time is your friend, not your enemy.
Don’t stop that clock.
Hope this helps!