In a similar vein to our previous blog post, Q4 is really the time to get serious about getting ready and prepared to run and stops ads ahead of time.

Last time, we spoke about the importance of getting ahead with relation to actually getting the ball rolling with clients and seeing if they can come up with an offer and content, as well as providing it with you ahead of time; ideally with a schedule in mind.

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Many clients have complex wishes to maximise the effectiveness of one of the biggest sales activation events of the year. 

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They may have different plans on Black Friday, or Black Friday Weekend, or Cyber Monday, or Cyber Week; perhaps they have a vision for all different stages.

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It will be really useful for you to be able to schedule ads ahead of time for 3 reasons.

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• Time Management.
• Preventing rejections on Black Friday
• Ensuring that everything runs when it is supposed to.

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Many advertisers have different approaches to Black Friday but often it will involve creating new ad sets. When you’re creating these ad sets be sure to set start and end dates according to the times of when the sales go live and when they stop.

Get this done ahead of time and you can ensure that ads get through the approval process far smoother than if you put them live on Black Friday or even the day before. This way, if there is a rejection, especially for an invalid reason, you can request a review ahead of time and know that it will be resolved before you need the ad to run.

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It also gives you more time to ensure that everything is done ahead of time, giving you the opportunity to work on other things ready for Cyber Week, etc.

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Just be sure to set the budget appropriately for the amount of days that you're running the sale for.

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Hope this helps!

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