When it comes to digital marketing, you’ll hear about a range of best practices when it comes to service delivery. Often, this will be along the lines of media buying, testing and copywriting. However, some of the most interesting and valuable advice you will receive will be around project management and communication.
It’s important that you are effective at managing your tasks and time, as well as your communication and we wanted to share some of our favourites.
When it comes to communication with clients, there really aren’t many better options when you’re looking at a tool that you can use daily. On top of this, Slack is simple to use and great for sharing any files that you want to send across to your client.
We have clients that prefer to use WhatsApp or email in some cases but we find that, sometimes, in the fast-paced world of digital marketing, email can fall short and Slack’s thread feature can help keep things a little tidier than WhatsApp.
Agency owners and businesses need to ensure that their processes are completed on time and be able to track their progress in key areas.
Without a scaleable and uniform project management tool and system, growth will inevitably take a hit.
ClickUp also has great learning resources that can help you get the most out of the platform.
Despite all of the brilliant aspects of Slack, sometimes words fall short and you just need to demonstrate on a video, how something is done or share your screen to provide further insight into different aspects of digital marketing.
Loom is a tool that lets you record yourself and your screen and then send those videos to people using a link.
We think this tool is a huge asset to help solve complicated issues while showing a more personal side to our business- and it really helps us build great relationships with our clients!
Hope this helps!