How to Verify Domains on Shopify in Facebook’s Business Manager

By Bradley Riley
September 20, 2022

As discussed in our last blog, iOS14 has caused advertisers to shift towards server-side tracking. 

It’s vital to have your domain verified with Facebook in order to utilise server-side tracking, otherwise, you may be collecting data just through the pixel, which could result in under-reporting and data loss- something you want to avoid if you want to keep your ads performing.

Many advertisers treat this as an optional step but it’s actually key in the current Facebook ads landscape that has been hit so hard by iOS14.

Verifying your domain may sound difficult and complex, however, it’s actually relatively simple. Just follow our steps and you should be fine.

  • If you have Facebook Business Admin access, go to Business Settings > Brand Safety > Domain > Add Domain.

  • Add your domain in this format (eLTD+1):

    For example, if you were verifying the domain of Cool Bike Shop, you would type in

  • Submit the Add Domain button.

  • There will be a drop-down menu to choose your method of verification. Select Meta-tag verification.

  • - Watch this video from 3:12 to 6:19.
  • Hit Save.

  • Go to the Facebook tab again.

  • Refresh your page.

  • Click Verify Domain.

It can take some time to detect but you should see a success message.

Don’t skip this step and save yourself a ton of delivery and data-loss issues!

Hope this helps!

Skyrocket Revenue, Increase Client Retention & Automate Your Agency

How would your agency transform if you had a top 1% media buyer? Our white label fulfilment service will shoot you right to the upper echelon of agencies and service delivery. Want to build an agency that customers rave about while you keep healthy profit margins?
Apply Now

Try Our SMMA Academy Program (400+ Resources)

Learn More